Applications

An understanding of insight principles benefits any area in business where success is dependent on:

Thinking - clearly, insightfully (fresh/new), innovatively, and critically.
Perception - hearing what is really being said and what is behind it that is not fully articulated, comprehending what is not fully visible, grasping a broader or deeper view of a situation or topic, and envisioning and constructing a compelling view or image of something that does not yet exist.
Connection - being in rapport despite the circumstances, getting a felt sense of another person or a group of people, empathizing, and reading and matching the energy of a situation.

And has been successfully applied to the following generic and specific areas:

Business performance
- Increasing sales beyond what was deemed possible
- Large cost reduction (10x what had been achieved historically)
- Accurately assessing business viability (keep and fix or sell, venture or shutdown)
- Re-organization (small and large)
- EBIT improvement initiatives (going beyond plan)
- Waste reduction (eliminating activity, simplification, process re-design)
- Improving safety performance [being developed]
Business creation and development
- Inventing new businesses
- Visioning (refreshing an existing one or starting from scratch)
- Strategy review and development (discerning and resolving the key issues)
- Novel business models
- Organization design
- M&A scoping, set-up and integration
Innovation and technology
- Shortening product development time
- R&D effectiveness (collaboration, making the right choices, and reinventing approaches)
- Ideation (including connecting ideas to the business)
People performance
- Enhancing individual performance (interpersonal skills, leadership presence, growth, high potential development, recovery, major life/career choices)
- Team performance (formation, course change, improving dynamics, achieving alignment and synergy)
- Conflict resolution (inter- and intra-functions, organizations and companies)
- Leadership development training design
- Organization change (shifting and/or evolving company culture, create or change company structure)
- Organization stabilization (e.g., after a merger, sale, or management change)
Complex (intractable) problem solving
- Problem clarification – finding a solution by finding a new view of the problem
- Resolving challenging issues that defy solution or innovation despite several prior and varied attempts to address them
- Accelerating progress where efforts to-date are less than desired, needed and seemingly possible
- Specific examples include legal cases, strategic dilemmas, impending business failure, and changing long-established industry beliefs.

Many of the above-mentioned results occurred in tandem, for example, whilst solving a critical and previously intractable issue, a leader or a team also changed how they performed.

Specific examples can be found in our results section